Digital Services That Build Your Authority
Build the right foundations. Strengthen your presence. Grow your Digital Authority.
Foundation Services
Build your Digital Authority on stronger foundations.
Every successful digital presence needs a solid foundation. Your website needs to be reliable, secure and kept up to date, while your Google Business Profile helps customers discover and connect with your business through Google Search and Maps.
Our Foundation Services take care of these essential digital assets, giving you the confidence that the basics are being properly managed while you focus on running your business.
Choose the level of support that works for you:
Website Hosting
- Siteground Website Hosting
- Email Hosting
- Domain Management
- SSL Certificate Installation
- Website Backups
- Server Maintenance and Monitoring
- Basic Technical Support Relating to Hosting Infrastructure
Website Management
- Website Content Updates
- Plugin and Software Updates
- Security Monitoring
- Performance Optimisation
- Website Troubleshooting
- Design or Development Changes
- Ongoing Maintenance and Support
Google Business Profile
- Google Business Profile creation or review
- Profile optimisation
- Business information and category optimisation
- Google Maps Integration
- Image and profile recommendations
- Review and reputation guidance
- Ongoing Maintenance and Support
Content Creation & Authority
Turn your expertise into content that builds visibility and Digital Authority.
A strong digital foundation gives your business somewhere to be discovered. Content gives people — and search engines — a reason to discover it.
Our Content Creation & Authority services are designed to complement your Dragon Digital Website Foundation & Optimisation service by creating a growing library of useful, relevant and authoritative content around your business.
We work with you to develop a content plan based on your customers, their questions and the subjects you want your business to become known for. Content is then created using a targeted SEO and GEO/AI visibility approach, helping strengthen your presence across traditional search engines and emerging AI-powered discovery.
Choose ongoing monthly content creation or commission a complete content campaign in advance:
Monthly Content Creation
Build your authority consistently over time with new content published every month.
All prices exclude TVA. Monthly content packages are added to your regular Website Hosting & Management invoice.
Content Starter
A simple way to establish a consistent publishing rhythm and gradually grow the depth of useful information available on your website.- 1 substantial website article per month
Content Growth
Combine search-focused website content with short-form video designed to extend the reach of each article across your social channels.- 2 substantial website articles
- 2 short promotional Reels per month
Content Authority
Build a comprehensive library of authoritative content while creating a consistent stream of material to promote your expertise across multiple digital channels.- 4 substantial website articles
- 4 short promotional Reels per month
Content Campaign Creation
If you would prefer to plan your content in advance rather than commit to monthly content creation, we can develop a complete Bulk Content Campaign for your business.
We research and prepare the agreed collection of articles as a single project, upload them to your website and schedule them for publication over the months ahead at an agreed frequency.
Bulk campaigns are particularly useful for businesses that want a structured editorial plan and the reassurance of knowing their future website content has already been researched, created and scheduled.
All prices exclude TVA.Project payment terms: 50% on commissioning the project and 50% once the agreed content has been produced and approved.
Campaign Package 1
- 6 Website Articles
- 6 Short promotional videos
Campaign Package 2
- 12 Website Articles
- 12 Short promotional videos
Campaign Package 3
- 24 Website Articles
- 12 Short promotional videos
Content Planning
Creating content with a purpose.
Before we start writing, we work with you to establish a clear content plan.
Rather than simply producing articles to fill your website, we identify the topics, questions and search opportunities that are relevant to your customers and capable of strengthening your wider Digital Authority.
The content plan provides the roadmap for what we create and can incorporate both SEO search behaviour and GEO/AI discoverability.
Every article is provided to you as a draft for review, amendment and approval before publication.
Where appropriate, we can also develop different content journeys. For example, a public article might introduce a common customer problem by exploring the “what” and “why”, while more detailed premium or members-only content provides the “how” and practical solution.
This approach can help turn public content into a valuable discovery tool while giving customers another reason to engage more deeply with your business.
What Is Included With a Standard Article?
A standard Dragon Digital article is normally around 1,000–1,500 words and is developed around your business, customers and the subjects that can strengthen your online visibility.
Each standard article includes:
- Topic and keyword/keyphrase research
- Professionally written English-language content
- SEO title, target keyphrase and meta description
- Reader-friendly and search-friendly heading structure
- SEO and GEO/AI visibility optimisation
- Internal linking recommendations
- One suitable featured image with image alt text
- Upload and formatting within your WordPress website
- Scheduling for publication on an agreed date
- Draft supplied for your review and approval before publication
Short-Form Promotional Reels
One piece of content. More opportunities to be discovered.
Selected Content & Authority packages also include short-form promotional video.
Rather than creating an entirely separate social media campaign, we take the ideas, expertise and messages contained within your website articles and transform them into engaging short-form content.
Each Reel is designed primarily for discovery — introducing the subject, raising awareness of your brand and encouraging viewers to visit your website to find out more.
A standard promotional Reel is approximately 20–45 seconds and supplied in vertical 9:16 format. Depending on the subject and assets available, your Reel can incorporate:
- Client-provided photographs or video
- Appropriate stock or licensed visual assets
- Branded graphics
- Text overlays
- Key messages from the associated article
- Suitable audio
- A clear call to action
The finished Reel can be used across appropriate platforms including Instagram, Facebook, TikTok and LinkedIn.
Please note: On-location filming, professional photography, interviews, bespoke voiceovers and more complex video production are not included within the standard Content & Authority packages. These services can be discussed and quoted separately.
Build a Content Library That Works for Your Business
Creating content with a purpose.
Content shouldn’t simply give you something new to publish.
Done well, every article becomes another digital asset — another opportunity to answer a customer question, appear in search, demonstrate your expertise, support AI discovery and strengthen the overall authority of your website.
Create useful content. Build your knowledge base. Strengthen your Digital Authority.